Restaurant Free Lunch Contest Promoted on Subway Station Sign- The left / pause / right buttons are inoperative
Atomic Mobile Media Marketing (New) Mobile Push - Ads are created for a specific target audience and pushed on a permission basis to the cell phone for free content or another promotional incentive. Mobile consumers interact with mobile content while at home, traveling, in a meeting, or while waiting, are less likely to be distracted or involved with other tasks as opposed to television, radio and the internet where multitasking is so common. If you run a restaurant free food campaign with a particular outdoor sign, you can assign a specific mobile keyword and call to action to text back (Text Food to #32075), your reply will be "Food, Thank you, you have entered to win 1 month of free lunch".
Immediate qualified lead - texting special promotions, discount coupons, birthday gift, etc.
Establishing the mobile as a new customer relationship channel
Provides a highly effective measurement opportunity with built-in-response rate tracking.